High Luxury Performance calls with TAG Heuer

Better known for it’s unparalleled watches, it’s unyielding heritage and support in fast cars and motorsports as well as, fashion and luxury TAG Heuer isn’t the first company that you would think would be into telecommunications. But there is a time for everything and the Swiss watchmaker thinks its now as they have introduced the TAG Heuer Racer, the first luxury phone crafted for high-performance.

Inspired by TAG Heuer’s extensive heritage in GT and Formula 1 cars, the “Racer” is engineered without comprise in Switzerland for ultimate lightness and strength. It’s avant garde outside is made from grade 2 titanium, carbon fiber, black PVD, surgical-grade 316L stainless steels and nano-coated rubber, so TAG Heuer wasn’t kidding when it said it was creating a phone only using high-tech materials that was super car-inspired. According to the company the shockproof rubber chassis is strengthened by screwed-in titanium and carbon fiber bridges. The “Racer” will also come in different colors or finishes such as “Sport Classic Grey” and  “Full Carbon Orange”, you can now match your phone to your car and watch!

Furthermore, TAG Heuer goes above and beyond by showcasing the first customizable 3D user interface touchscreen with a high-speed processor and the latest Android software. By choosing such features the company assures that the phone will fit the needs and wants of each individual who owns it. TAG Heuer fans will also dig the various TAG-centric multimedia content, such as animated widget clocks based on TAG’s most recognizable timepieces on the 3.5 inch 16-million colors display.

TAG Heuer is today the world’s fourth largest luxury watch brand, it has diversified into many fields however its spirit and heritage remain unchanged. The firm has a long standing commitment to finding a balance between luxury, glamor, performance as well as tradition and heritage. Those interested in the phone just be rest assured that whether it is a watch or a mobile phone, the company strives for precision and elegance.

The TAG Heuer Racer smartphone is perfect for those with loaded wallets looking for a unique phone that offers polished looks, prestige and personalization possibilities. With this latest launch, TAG Heuer will attract not only car lovers but also the legions of fans that covet their watches. The new TAG Heuer Racer collection starts at €2,800 EUR (approximately $3,484 USD) and will retail in TAG Heuer stockists, luxury mobile boutiques, and select watch and jewelry suppliers in July.